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Gap x LoveShackFancy

Gap x LoveShackFancy

This video teaser for the highly anticipated Gap x LoveShackFancy collaboration embodied the romanticism of the partnership’s pieces. I focused on balancing the fun flair of Gap’s past creative campaigns with LoveShackFancy’s ultra-feminine fantasy lens. As lead designer for this project, I took the concept from initial ideation to final edit—creative directing, shooting and editing the video. The video was sent to Gap stores as inspiration for the campaign.

Cover photo by Zoey Grossman.